Website is under construction - 01Jan2010 re-launch.

Wednesday 9 December 2009

Pardon the recent slump in new articles on I Luw Fashion. 2009 has been a remarkable year with many encouraging happenings. Not only is the blog sailing in the right direction, but the speed at which dreams and visions have come true has been overwhelming.

Although success is wholeheartedly welcome, there is a currently a great deficit in time and resources which require some significant management changes. This month I will be inaugurating the new and 2nd member of I Luw Fashion. He’s an bright and spirited being and our mentalities are alike as well as humour. Most importantly we share a vision of what direction consumer media should take in the pivotal year of 2010. We do not subscribe to the initiative of Hearts, Conde Nast, Time.Inc and News Corp. Together with Apple they will next year take a giant leap forward in digital media while taking two steps backwards in how they deliver media.

While the blog will continue to be in recess until the 1st of January, long hours will be spent creating illustrations in Photoshop in addition to coding html text. What I look forward to most is sharing the chore of answering the many appreciated 10-20 daily emails that I often have insufficient time to reply to promptly. Not only will there be a steady update of 2-4 weekly posts but the website will be more friendly to the leading Fortune 500 and luxury companies I have worked with in 2009, as well as those lined up for next year.
The reconstruction of the blog is in progress as we speak and the re-launch is scheduled for 1st of January 2009. Changes include a new name, web-address, a refreshed look and most importantly newsworthy content. Until then, I want to thank you all for the wonderful year that is soon to end. My inbox is open to letters from readers with requests and luxury brands wishing collaborate in the very promising 2010.

Merry Christmas & Happy New Year!

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The bizarre and beautifully ugly.

Wednesday 18 November 2009

Throughout my adult years I’ve pride in having an abnormally strong immune system. Headaches come only 2-3 times a year, I have no recollection of the last time I had fever and neither do I have a medicine cabinet – in fact I haven’t even had chickenpox which frightening given the dangerous affects it has on adults. But today reckoning came and brought my feet down on earth as my inflated claim of benevolence has been punctured by the illness I’m currently battling. An intense cold or a mild flu I contracted last week reached its peak today, forcing me to send a mass cancelation text for a meeting that was scheduled. Rarely do I let ill-being hinder my day to day life but this time I had to surrender myself to the misfortunes of human life.
Coming to terms with the despair, I have hospitalised myself in the bedroom and nursed myself with four cups of ginger/lime tea to ease drowsiness and jolt me with energy. More bored than homeschooled infant, the menace inside me has pushed me into pursuing the prospect of becoming quad-lingual. As a speaker of English, German and Swedish the new language adventure doesn’t stem from the Germanic language tree and neither did I image myself ever growing curiosity for it. It’s the language of the country where mouse you’re using to scroll this page with is made from – it’s Chinese. For the sake of correctness the language is Mandarin, the official language of China, as opposed to Cantonese which is the second most spoken language in the country. The language is perplexing and an exercise in stretching the capabilities of your lungs and mouth muscles in ways I will need a year to get accustom to. Mockery should not be made of Mandarin though because it’s the official language of 1.3 billion people. Shockingly, only a futile two readers are accessing this blog from China– a baffling reality which I attribute to the internet censorship imposed by the Chinese government. Neither resentment nor criticism is boiling inside me because acceptance of the contradictory is in my nature.



The extra terrestrial aspects of life can be intriguing, and at times quite humours, like a young lad I encountered wearing an orange jumpsuit and bizarrely a pair a glasses over another pair. Good mannerism tell that one shouldn’t laugh out loud at other people but the outburst that was building up inside me was impossible to contain, and exploded the moment the daring gentleman was out of sight. I do however applaud his efforts in breaking the fixed London template of main style: Navy blue suit, brogues, white shirt, quilted jacket and a Range Rover for transportation. Fashion is brightest and most interesting when it doesn’t follow logic. Italy is probably the piloting country on this front. Roberto Cavalli, Gucci, Dolce & Gabbana, Missoni, Versace and Armani are all based in Milan but share few similarities in design language and execution -- unlike designers in other countries which conform to a comparable outlook on what fashion is. Italian designers are masters of variety and surprises.

Passion and emotions are at the heart of style and logical isn’t a part of the formula. Right and wrong does not always apply, thus the concept of perfection is an illusion. Subjectivity cannot ignore because fashion is not a universal language. Even in city like London, fashion comes in many distinct dialects. Musicians in Shoreditch don’t dress alike socialites in Fulham and neither do they aspire to do so. Strangely the most beautiful objects in life are those that split a room into two opposing sides, and those objects tend to have an element of unattractiveness. Think of them as imperfect angels. Because self-satisfaction triumphs over public acceptance one should be unafraid of adding and abstract piece of clothing to their wardrobe. Even something small as a winter scarf with a mystic pattern can breathe excitement into repetitive and monotonous choices of attire.

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