Beckham fans rejoice.

Armani is first company to ride on the Beckham publicity wave in American. The Italian fashion giant has hired the exceedingly overpaid soccer player to be their new under wear boy. In the beginning of next year they will infest the US with billboards and ads of Beckham. Don’t ask me what’s stuffed under the briefs but my guess is that it’s either play dough, sponge ball or a young hamster.